Simnova will utilize a multiple perspective approach, which entails
the following aspects:
This multiple perspective approach targets three different types
of customers:
1. Those who are looking for products that your company offers
but are unaware of your company.
2. Those already know about your company but are unaware of new
products and services.
3. Those who are interested in related products and services who
may be interested in what your company offers.
What follows is a more detailed description of each of the three
aspects to this marketing campaign.
Search Engine Marketing
Attract new customers not yet familiar with the business.
Search Engine Marketing focuses on searches done
on the most popular search engines which identify the most qualified
customers. Successful search engine marketing must identify
which searches yield the most qualified customers, what information
they are looking for, and finally how to present what they are
looking for in a manner that attracts them to your site.
Simnova will work with you to determine which
searches should be concentrated on and then will develop web
pages specifically targeting those searches. These customized
pages showcase your business in the best manner - not just in
the webpage but in the search results as well. Simnova will
optimize each of these pages to help your site reach the top
of the search results.
Since most internet searches are done on only
a few search engines, it is better to concentrate on the quality
of results from the top search engines, rather than just the
number of different submissions. Simnova will submit your site
to the major search engines once it is optimized, and will then
periodically revisit the site to ensure it continues to prove
to be a valued component of your marketing strategy.
Email Marketing
Retain customers and keep them informed about your products
and services.
Email Marketing is a successful tool if used correctly.
Email Marketing is the distribution of consistent, periodical,
helpful and informative messages to those who wish to receive
them. Simnova will provide you with the necessary tools and
training to best take advantage of Email Marketing.
The following are the tools provided with the
Email Marketing solution:
• Email Broadcaster
A tool that lets you compose and distribute your messages.
• Subscription manager
A tool that lets visitors to your site subscribe and unsubscribe
to your email marketing newsletter.
Partner Marketing
Attract customers who are interested in related products
and services.
Partner Marketing is an effective means to virtually
expand your sales force. Partner Marketing allows you to set
up relationships with business that complement yours (that is
that you both share the same customer base but do not compete
in products or services). Once these relationships are established
the Simnova Referral System can be implemented which pays partners
when they refer sales to you.
